Gone are the days when all customers had to visit traditional barbershops to get a haircut. The haircare and beauty industry has evolved, and it is common to find freelance barbers who offer high-quality services just like their counterparts. Those who work as freelance barbers should do their best to ensure growth regardless of the competition. To excel, they need to be committed and organized.
Since providing freelance services is time-consuming, these barbers often forget about marketing, networking, and establishing an online presence to attract clients. This article shares a few tips that freelance barbers can use to grow and expand their business.
Stay Updated with the Latest Trends
A freelance barber needs to stay updated with the latest trends in the industry, even if they are busy with work. The best way to stay updated is by subscribing to reputable beauty magazines or websites. They can also enroll in beauty-related courses and follow reputable barbershops on social media.
Freelance barbers should also visit ProStylingTools to discover the latest haircare equipment. Keeping up with trends and changes in the beauty industry ensures barbers always meet the needs of new and existing clients.
Create an Online Presence
Freelance service providers need to build a strong online presence to establish and grow their business. Freelance barbers should not be left behind if they want to build a name in the industry. The first step is to develop a website portfolio.
A portfolio will allow the barber to share their work and key information about their services and provide billing rates. The barber should show off all their creative abilities, so potential clients can be inclined to call and book an appointment.
The next option is to focus on social media marketing. Barbers should identify the social media platforms where most of their target clients are and post relevant content for them to see. All the content posted on these platforms should be original to get the genuine attention of the target clients. It is also advisable to use a CMS (content management system) to manage the content, showcase skills, and capture leads.
Attend Trade Shows and Educational Events
Events, trade shows, and expos targeting barbers or beauty professionals are rare and not always free. However, these events offer freelance barbers a chance to meet professionals in the industry. Barbers who attend the show can meet industry heroes, talk to other barbers, and make connections.
In addition to connecting and networking, barbers can share information on the best hair trimmers and other equipment used in the beauty industry. A smart freelance barber will use the information gathered from such events to improve their skills and services.
Showcase Customer Feedback
Customer feedback can make or break a brand. Freelance barbers need to provide quality services and products at all times to get positive customer feedback. After providing exceptional services, they can ask their customers for reviews or feedback, which they can publish on their website or share on the business’s social media platforms.
Getting feedback will assist the freelance barber in enhancing their business and knowing what works over time. They can also send surveys via email to their clients to get feedback that can help adjust digital marketing strategies.
Freelance barbers also need to have good relations with their customers to win more loyal clients. This can be done by providing some added value or giving discounts the next time the client shows up.
Being a freelance barber may be difficult at first, but it can be rewarding if the service provider is consistent. With these tips, it shouldn’t be difficult to increase the clientele base and achieve long-term success.
