Cleetus McFarland is a prominent automotive personality and the creator behind the popular YouTube channel and 1320Video.
Known for his wild car builds and racing events, he gained a massive following, becoming a major figure in car culture.
Since his rise to fame in 2017, he’s expanded his influence with Leroy the Fierce and his Freedom Factory, growing his business empire. By 2025, his net worth is estimated at $3.66 million.
Cleetus McFarland revolutionized the world of motorsports by blending entertainment with racing, creating an iconic legacy.
In this post we’ll explore his career, family life, and the unique elements that shaped his successful journey. Stay tuned to learn more about his legacy and continued impact!
The Making of Cleetus (1995-201
Lawrence Garrett Mitchell, known as Cleetus McFarland, was born on April 5, 1995, in Omaha, Nebraska. He grew up with his family, including Mark Mitchell, Lori Edward Mitchell, and siblings Parker Mitchell and Lauren Mitchell.
From a young age, Cleetus McFarland developed a strong passion for automotive entertainment. His parents supported his love for engineering, creating the foundation for his future success.
While pursuing his automotive passions, Cleetus‘ life took an unexpected turn. He later moved to Central Florida University, where he began working with 1320Video. His persona became a household name.
Cleetus McFarland Quick Wiki, Bio
| Category | Details |
|---|---|
| Full Name | Lawrence Garrett Mitchell |
| Date of Birth | April 5, 1995 |
| Place of Birth | Omaha, Nebraska |
| College | Central Florida University (Engineering) |
| YouTube Channel Launch Date | January 28, 2009 |
| Freedom Factory Purchase Date | March 2017 |
| Net Worth (2025) | $3.66 million |
| Family | Wife: Madison Lutz (married in 2021) Son: Ripper Mitchell (born November 2022) |
| Total Car Collection | 15+ vehicles (5-6 active competition cars) |
| Most Successful Video | First test drive of “Leroy the fearless” (10+ million views) |
Building a YouTube Empire
Cleetus McFarland began his YouTube channel on January 28, 2009. He launched his character, Leroy the Fierce, and focused on Corvette builds.
This breakthrough captured audiences’ imagination and sparked a phenomenon in automotive entertainment.
Breakdown of his YouTube channel’s growth
| Year | Major Milestone | Impact |
| 2015 | Rocky Mountain Drag Week | First major racing event |
| 2017 | Full-time content creator | Left 1320Video |
| 2020 | Freedom Factory purchase | Expanded into track ownership |
| 2022 | Stadium Super Trucks debut | Diversified racing portfolio |
Signature Vehicles & Projects
McFarland’s garage is home to some of the most iconic project cars on automotive YouTube.
- Leroy the Fierce is a modified C5 Corvette built for breaking speed records and pushing performance boundaries in drag racing.
- Mullet is a Turbocharged El Camino designed for off-road adventures and pushing the limits of speed and durability.
- Dale Truck is a unique vehicle that Cleetus uses in off-road racing, known for its raw power and competitive edge.
- Trophy Truck is a high-performance off-road vehicle built to tackle harsh terrains and compete in intense off-road races.
- Ruby is a highly modified Crown Victoria built for speed challenges and drift competitions, capturing the imagination of automotive fans.
The Freedom Factory Era
In March 2017, McFarland made headlines by purchasing DeSoto Speedway in Manatee County, Florida. The historic track was renamed the Freedom Factory, becoming the epicenter of automotive entertainment.
The Freedom Factory features a 1/3-mile asphalt oval and a figure-8 track. It quickly became known for high-speed racing and exciting events.
- Freedom Factory became a major hub for Cleetus & Cars, hosting unique racing events and formats.
- It strengthened its presence in motorsport entertainment by becoming a key venue for professional racing programs.
- The Freedom Factory supported the development of local racing communities, enhancing their visibility and growth.
- Regular events at the Freedom Factory helped solidify its role as a key destination for racing enthusiasts.
- The Freedom Factory‘s creation contributed to the ongoing success of Cleetus & Cars and the motorsport entertainment industry.
Business Ventures & Net Worth
Now as of 2025, Cleetus McFarland has net worth of $3.66 million.
Sources of Income
Cleetus McFarland generates income through various channels, such as,
- YouTube revenue, which amounts to around $2 million annually
- Sales from merchandise like apparel and car accessories
- Ticket sales for events and racing competitions
- Brand partnerships and sponsorships
- Investments in real estate
Racing Career Highlights
Cleetus McFarland’s racing accomplishments include:
- His debut in Stadium Super Trucks at the Music City Grand Prix in April 2022
- Competing in the Bristol 1000 at Bristol Motor Speedway
- Setting records in the GRANNAS Racing Stick Shift category
- Delivering impressive performances at the 26th Annual Haltech World Cup Finals
Personal Life & Relationships
In November 2022, Cleetus McFarland married Madison Lutz. They have a strong relationship, and together they manage their successful business, Sunna Swim, a swimwear store. Their entrepreneurial efforts have flourished.
In 2021, they welcomed their son, Ripper Mitchell. The couple enjoys balancing their family life with their successful ventures, creating a happy and supportive environment.
Impact on Car Culture
McFarland’s impact goes beyond just traditional automotive content.
“We’re not just making videos – we’re creating a new way for people to experience and enjoy motorsports.” – Cleetus McFarland
Social Media Presence
| Platform | Handle | Following |
| @cleetusmcfarland | Millions | |
| @cleetusmcfarland | Hundreds of thousands | |
| TikTok | @cleetusmcfarlandd | Growing rapidly |
| Cleetus McFarland | Substantial engagement |
Business Innovation
McFarland has revolutionized automotive content creation by integrating entertainment and professional racing. His unique event formats attract large audiences and expand revenue models, building a sustainable business.
This community-focused brand has a strong approach, building its presence in the industry. The development of new ideas continues to push boundaries and foster growth in the automotive entertainment field.
Looking Forword
Cleetus McFarland is focused on expanding his empire in 2025. With Freedom Factory, he continues developing innovative racing formats and automotive content that inspire fans and expand his reach in the motorsports world.
McFarland is building on his established business acumen. He is expanding partnerships and growing his influence, becoming a leading figure in automotive culture and motorsports. His passion drives his future growth.
Looking ahead, McFarland will continue to combine entertainment and business, further establishing his presence. He is committed to creating new opportunities and expanding his legacy.
Award-Winning Car Builds
McFarland’s standout accomplishments stem from his groundbreaking car builds. Below is a detailed overview of his key projects:
Freedom Factory Innovations
- Freedom Factory features a custom-built burnout pad and professional-grade lighting system for exciting events.
- Multiple camera angles and live streaming enhance the viewing experience for fans.
- Fan zones and VIP areas offer exclusive access during special events.
- A merchandise store adds to the experience with branded products.
- The timing system ensures smooth operations during races and competitions.
Business Portfolio Expansion
The New ventures include:
- Motion Raceworks expanded its business portfolio with key partnerships.
- Offering custom parts for racing enthusiasts.
- Providing event management services for special events.
- Launching a digital content production studio to create high-quality media.
- Establishing a merchandise distribution center for seamless product sales.
- Introducing racing school programs to develop future racers.
- Offering technical consulting services to improve performance and efficiency.
Media Coverage and Recognition
Motor Trend, Car and Driver, and Road & Track have featured McFarland’s work in their magazines. These notable features highlight his automotive achievements and innovations.
Hot Rod Magazine, Racing News Network, and Automotive Quarterly have also recognized McFarland’s contributions. His influence continues to grow in the automotive and racing communities.
Community Impact
McFarland has greatly supported the local racing communities. He has created new local jobs and helped upcoming racers grow.
He also provides a strong platform for young drivers. Through this, he encourages their passion for automotive education.
Additionally, McFarland hosts charity events and sponsors several causes. His influence reaches beyond just racing, benefiting many in the community.
Frequently Asked Questions About Cleetus McFarland
What is Cleetus McFarland’s real name?
Cleetus McFarland’s real name is Lawrence Garrett Mitchell, a persona he adopted while working at 1320Video.
How old is Cleetus McFarland?
Cleetus McFarland was born on April 5, 1995, making him 28 years old in 2025.
Where did Cleetus McFarland go to college?
He attended Central Florida University, where he studied engineering before focusing on his YouTube career.
How did Cleetus McFarland get started on YouTube?
Cleetus started while working as a social media manager at 1320Video, leading to the launch of his own YouTube channel in 2009.
What’s his most successful video?
His most successful video showcases the first test drive of ‘Leroy the Fierce,’ which has over 10 million views.
How much does Cleetus McFarland make from YouTube?
As of 2023, Cleetus earns an estimated $2 million annually from YouTube, with total earnings much higher across other revenue streams.
What’s his fastest quarter-mile time?
Cleetus’ Mullet (El Camino) has completed a 6-second quarter-mile, and Leroy holds the stick-shift Corvette record at 7.19 seconds.
Does he compete professionally?
Yes, Cleetus competes in various professional events such as Stadium Super Trucks, Drag Week, and GRANNAS Racing.
Who is Cleetus McFarland’s wife?
Cleetus is married to Madison Lutz, the owner of Sunna Swim, and they tied the knot in 2021.
Does Cleetus McFarland have children?
Yes, he has a son, Ripper Mitchell, who was born in November 2022.
When did he buy the Freedom Factory?
Cleetus purchased the Freedom Factory (formerly DeSoto Speedway) in March 2017.
What events are held at the Freedom Factory?
The Freedom Factory hosts events like Cleetus & Cars, drag races, drift events, burnout competitions, and car shows.
What companies does he own?
Cleetus owns several businesses, including the Freedom Factory, a merchandise brand, a Motion Raceworks partnership, an event promotion company, and a content production studio.
What’s his most powerful car?
His most powerful car is the Mullet (El Camino), which produces over 2,000 horsepower.
How many cars does he own?
Cleetus owns over 15 cars, with 5-6 active vehicles used in competitions.
Conclusion
Cleetus McFarland has become a motorsports mogul through his journey from the early days at 1320Video to building a multimillion-dollar YouTube empire. His passion for cars and racing expertise has led to great financial success.
Through his Freedom Factory and other ventures, he continues to revolutionize automotive entertainment. His business acumen has made a lasting impact on car culture worldwide.
Cleetus’ growing family, including his wife Madison and son Ripper, marks a bright future. With an estimated worth of $3.66 million, his empire keeps growing.
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